Understanding Craft Market Growth in the Last Few Years
As shared in Why the Global Handmade Craft Market Is Bigger Than We Think, the craft market already exists and continues to expand globally. However, craft market growth over the last two to three years has happened quietly, especially within corporate gifting, without strong public attention. As a result, many individuals still believe that craft and sewing lack a future, even though demand has already strengthened beneath the surface and continues to rise steadily.
Why Corporate Gifting Reveals Craft Market Growth Clearly
Corporate gifting provides one of the clearest indicators of craft market growth today. In recent years, companies increasingly moved away from generic items toward gifts that reflect sustainability, meaning, and social impact. Consequently, handcrafted products gained relevance because they communicate care, responsibility, and authenticity. As discussed in Craft vs Mass Production: What the Market Is Really Choosing, this shift reflects changing values rather than temporary trends. Therefore, market growth appeared through procurement behaviour rather than media headlines.
What PSJKM Observed Through Real Orders
At PSJKM, this shift became visible through more consistent enquiries and significantly increasing order sizes. Previously, many corporate orders stayed below one hundred pieces. However, over the last few years, repeat clients began ordering more than three hundred items, while new projects scaled into the thousands. Collaborations such as IOI’s eco-print lunch box bags, Dorsett Grand Subang’s handcrafted Nasi Lemak bags, Taiwan Excellence Expo collaborations, and E-conomy SEA 2025 handmade batik coasters demonstrate how craft now operates naturally within large-scale corporate contexts. Importantly, this growth happened through trust, repetition, and delivery capability rather than sudden exposure.
Why Many People Still Missed This Growth
Despite these strong signals, individuals and the education system often failed to recognise craft market growth as a serious economic shift. Sewing and craft skills frequently remain framed as hobbies rather than viable livelihood pathways. Consequently, people overlook how markets already absorb handcrafted work at scale. This disconnect exists because growth occurred quietly through ESG initiatives, corporate gifting strategies, and values-driven decisions rather than traditional employment narratives.
Why There Is Still Room to Enter the Craft Market
Importantly, quiet growth does not mean closed opportunities. Instead, it means the market matured without becoming overcrowded. Individuals who develop relevant skills, understand quality expectations, and respect timelines can still participate meaningfully. Sewing, eco-printing, and sustainable craft skills now align directly with market demand, especially as organisations continue prioritising impact-driven choices. PSJKM focuses on equipping individuals with both skills and market understanding, so participation remains accessible and realistic. If you wish to explore this pathway, you can join us in our journey and learn alongside others.
Recognising Craft Market Growth Before It Becomes Obvious
Ultimately, craft market growth did not fail to happen; instead, it happened quietly. Once people recognise this, perspectives shift from doubt to possibility. PSJKM continues bridging skills, markets, and purpose by making this invisible growth visible to those willing to learn. To explore this work further, you may follow PSJKM through our YouTube channel, Facebook page, and Instagram account. You may also explore Bulk Orders and Corporate Gifts or browse Individual Handmade Gifts to see how craft translates into real demand.
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